More function heads (finance, technology, Customer Experience & Marketing, as well as CEO and Board) get involved in the buying journey as (technology strives to provide org wide solutions) across the entire matrix. Share your perspectives on the changing role of Sales in the ‘Sales Agility Research Insights’ survey here:Sales Agility
The B2B buying landscape has never been more complex or disrupted
Hi Daniel, very interesting topic. I am a salesman and I believe that the B2B sales process will increasingly be more dependent on technology as a tool for information, but it will never be able to replace the human relationship.