Personality Intel: Friend or Foe in the Sales Game?

We salespeople take pride in ourselves on being able to read a room, building rapport, and adapting our pitch.
But what if we had access to deeper “personality intel” on prospects?

Tools like AI-powered analytics are digging into online behavior, communication styles, and even personality traits. Could this intel be a goldmine?

Let’s discuss, shall we?

How would access to personality intel change your current sales approach?