Sales conversations should work like Google’s algorithm – delivering the perfect solution at the right moment. Here’s how to optimize your sales discussions for maximum conversions:
- Be the Google Search for Their Problems**
Don’t just pitch – solve. Ask: “If you could Google your ideal solution, what would you type in?”
Use their exact language (like SEO keywords) to build instant rapport.
- Handle Objections Like a Featured Snippet
“It’s too expensive” → “Just like Google prioritizes the most valuable results, let me show why this pays for itself.”
I need to think → Google gives instant answers – what’s the one thing holding you back?
- Create SERP-Worthy Urgency
Leverage scarcity like top-ranked pages: “Just like Page 1 results get 95% of clicks, this offer won’t last.”
Offer a “zero-click” solution: “Let me save you time – here’s exactly how we’ll make this work.”
- Close with Precision
Use Google’s simplicity: “Should we start now? (Yes/No)”
Silence = the 0.5 seconds it takes Google to deliver results.
Visit:google.com