Joint Marketing & Sales Meetings

First of all you need an Agenda to run this meeting, and it is always productive to stick to this agenda. Productive meetings also require ground rules to be set and adhere.
Further encourage participation from all members so that as many ideas and viewpoints can be collected - these are the actionables.
Through ratings method decide which actionables can be implemented in the short term and those after that.
Finally minute these actionables and track progress against it in subsequent meeting… I feel that is the way to go about it