Hi everyone! In preparation for the holiday season and new year, I am in the process of adding a couple of new sales reps to my team. I have an onboarding process that I usually stick to, but I am looking to improve it this time around. I currently manage a small team of outside sales reps that sell medical devices.
My onboarding process really only includes a presentation about our company’s history and what types of customers we sell to. After that they are pretty much shadowing our current reps until they are able to sell on their own.
While this method is adequate for eventually getting my reps up to speed, I really want them to buy into our company culture and mission this time, so they truly believe in what they’re selling and they understand how they’re generating value for their customers. We’re seeking to improve the health and quality of life of the people we sell to. Perhaps emphasizing this more throughout the onboarding would help them start off on the right foot and spark more excitement and motivation? Are there any onboarding tips and/or strategies that you’ve found to be effective for motivating new hires in this industry? Thank you!