Good morning guys! I need some quick tips on making cold calls in B2B software sales.
I do all cold outreach and so far ONLY through email and Linkedin. Nearly nobody I speak to from that outreach knows our brand/company. It is a competitive space with many options for this software, and while we are probably one of the best (if not the best), we’re pretty pricey.
1-5% of companies contacted schedule a call, and out of those, I would say 85% are quality leads/people who are truly interested in the solution.
Now, I want to try cold calling. I have no strategy and wanted some feedback. How many people would you call per company targeted? Would you mention you are calling others? Any tips on scripting? Any general ideas/time of day to call, etc.?