Couple tips:
Never ever speak negatively about your competition.
What you do or say comes back… that goes both ways.
You can’t control what they do or say, so no reason to waste time thinking about it.
Always do business with the utmost integrity… again it will come back to you.
You can control what YOU do and say. No one wants to be told what to do or that they are wrong. It’s your job as a sales rep to show potential clients how your service/product works best for them. Stay focused on your clients’ needs and you’ll come out the winner. Don’t let the competition distract you.