How to Sell Your Products

The Best Way to Sell Online

Illustration for How to Sell a Product Online

The world of e-commerce holds great promise for small businesses. In the U.S. in 2020 alone, online sales increased 44% and represented 21.3% of total retail sales for the year. Of course, the coronavirus pandemic had something to do with the jump, but these numbers had already been steadily on the rise. If you have a brick-and-mortar business that you envision bringing online or if you’re thinking of launching a product for the first time, this could be your moment.

Selling products online may seem like a straightforward proposition—and it can be, once you’re up and running. But you’ll have to do some research first: You need to find products you want to sell, figure out who your potential buyers are, and determine how you’ll deliver those products seamlessly into your customers’ hands. This preparation will provide the foundation for a winning e-commerce strategy. After all, when you think about how to start a business online, knowing how to sell your product is essential.